The Kuala Lumpur Bird Park

Sometimes it is good to go and be with nature even if it is just for a couple of hours. And the good news is that you don’t have to travel far. The Kuala Lumpur Bird Park is located in the serene and scenic Kuala Lumpur Lake Gardens. And it is about 10 minutes drive away from the city centre of Kuala Lumpur.

Here are some facts & figures about the KL Bird Park:

  • It is home to more than 2,000 birds of approximately 200 species of local and foreign birds.
  • The bird park is located on a 20.9 acres of verdant valley terrain and the surroundings make you feel as if you are in a lush tropical rainforest.
  • It is the biggest free-flight concept bird park in the world

Well – enough of the figures.

The moment you enter the bird park you will be welcomed by acres and acres of verdant slopes. Heck – the flora & fauna is enough to dazzle you, if not for the birds! Here, the birds are free to fly or waddle all over and wherever they wish.

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"Let's explore, shall we?"

When I was there, a proud peacock strutted his stuff and displayed his magnificent feathers. Some were shy but this particular peacock was really cock-sure he was the main attraction at the park.

 

 

A real favourite section of mine is the zone where the Lories and parrots are kept. The birds here are unabashed and will come to you provided you have ample food for them. But watch out, they have been known to land on your head and go all over your hair in search of food!

 

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The proud peacock strutting his stuff!

 

Feeding the Lories

This Lory wasn't coy when it comes to feeding time!

At the Ampitheater

 

The Amphitheater is another place you shouldn’t miss. There will be shows every day at designated hours. The parrots, Kite, Hawks have been so well trained that sometimes you wish you had brought your children to be trained here! There is this parrot who can do math. Another “eco-friendly” parrot had been taught to pick up trash and discard them into a bin! Fancy that! Not only is it entertaining but highly educational as the presenters will fill you with avian facts & figures!

I noticed a lot of tourists when I was there. Truth to be told — I think most Malaysians don’t even know they have a bird park let alone know where it is.

The KL Bird Park is indeed, a place to bring your family. Your children will enjoy looking at the birds, interacting with them and it’s a real great way to spend a leisurely afternoon rather than being in a shopping mall.

There is a restaurant there that also caters for birthday parties. I think it is a great place to hold a party in a natural environment and guests can look forward to a guided tour of the bird park. When I was there, I noticed an inquisitive hornbill peering at the interior of the restaurant, perhaps in search of grub!

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Getting to know one another better

 

Entrance fees are RM15 for adults and (Malaysians only) and I think RM8 for children. Foreigners have to pay a higher entrance ticket of RM40 if I’m not mistaken.

Take my word — it is the place to go!

At the barber’s – then & now

Hair cut time!

Taking my children to the barber’s is very therapeutic for me. I get to watch their antics when they mosey into the barber’s chair. The barber (my children insisted that he be their only barber) never fails to get entertained by them too. For instance – Glen will “plead” with the barber not to slice off his neck or his ear. Ian will patiently wait for the barber to cut his hair and beam with pleasure if his hair is cut the way he likes it!

I remember the time I was back home in Segamat. I must have been 6 years old. My uncle Soon Fatt will fetch me aboard his old Elswick (bicycle) and bring me to the barber’s. It’s not too far away from my maternal grandparents’ house. I think a haircut then costs 50 cents as opposed to RM7.00 now for a child.

The barber, an old stout Chinese man will smoke a cigar while he goes about with his trade. The snip-snip sound of his scissors and a virtually non-existent tool that looks like modified pliers never fail to make me drowsy. My uncle will usually bring me to the barber’s in the mid-afternoons — the time a small boy is most sleepy.

My head will usually sway and nod me into dreamland while the barber patiently props my head into position so he can get a better cut. Amazingly – it is this very sound of snipping scissors that will still send me off to sleep!

The haircut style is standard. No fancy hairstyles. Just a standard “slope” at the back and straight cut all the way on your forehead. Much to my chagrin – I usually end up with a hairstyle looking like a well-trimmed coconut. It’s as if the barber placed a bowl over my hair and cut along the edges of the bowl.

After the haircut, it’s shaving off the sideburns. The barber’s trusty shaving knife (now non-existent too) will be sharpened on a leather belt. Shaving foam (usually soap) will be splattered on the sideburns and the nape of the neck at the back before the shave.

To wake you up from your afternoon siesta, the barber will wickedly splash some aftershave (Old Spice brand I suspect) onto the back of your neck & sideburns. The stinging sensation is the key to waking you up, short of making you yell in pain!

I miss those times. Indeed I do. I still patronize the traditional barber. I detest the modern hairstylists not only because of the exorbitant price they charge but because of the ridiculously long time they take to cut your hair.

Sigh – there are some things you just cannot replace in life.

We miss you both – tribute to our Grandparents

There is an old Chinese adage that says “you cannot break many chopsticks in your hands but you can easily break one”. This is very true. Our Grandparents (my maternal side) passed on many years ago. To be exact, 22 July 2009 would be exactly Grandpa’s 6th death anniversary. I do miss him very much and my Grandmother too.

Grandfather (or ‘Gung-gung’) was born Yap Jit Sin. Although poor he never failed to care for his wife and 9 children. I cannot remember much about him in my younger years but my grandparents’ house was my daycare centre before I went to school. The house was then an old pre-war shophouse located in Segamat town. It was large by today’s standards and there was always room to run around or explore.

Gung-gung's obituary

Gung-gung's obituary

Gung-gung loved all his grandchildren. He would always smile at us and speak to us in Hakka, his mother dialect. I was admitted to the Segamat hospital for severe food poisoning when I was 12 and Gung-gung was there to visit me. One morning while lying on my hospital bed in the dingy, stinking hospital – Gung-gung walked in bringing my favourite breakfast – half-boiled eggs and the famous Segamat “roti Kahwin”, and a packet of “kopi-o”. Of course, I never had the opportunity to sample the breakfast as the nurses forbade me to even near the food. I later told Gung-gung that the hospital food is only fit for animals.

Grandma (or “Phor-phor”) loved us to death. But like all Hakka old ladies then, she would grumble and tell us off in her sing-song Hakka. “Port Nia Thai Lang” was her favourite. There is no English translation for this except maybe “you fool”. And another favourite of hers was “Yen Wong” or “mercy”! Today, I’d use those Hakka words whenever I converse in that dialect out of fun and perhaps, to constantly remind myself of my dear old Phor-phor.

Our late Grandmother - we miss you so much

Our late Grandmother - we miss you so much

She was born Chung Kiaw and her hometown was Seelong, a Chinese village near Senai in Johor Bharu.

Mum and Dad were teachers and I’d end up in Gung-gung’s house when they went to work. Phor-phor would never fail to give me 25 cents to go to the house’s sidelane and enjoy a delicious bowl of Cendul. Cendul is a traditional Indian delicacy where stringy green flour vermicelli is served in sweetened coconut milk and ice. It truly is delicious and back then 25 cents is probably equivalent to today’s RM1.50.

The Yap Family. I am fifth from the right

The Yap Family. I am fifth from the right

From my pre-teen to my teenage years, and up to the time I went to college and even after I started working – going to my grandparents’ house was like a ritual. Mum would drive there and meet the rest of her sisters and the result would be one big happy Hakka association. I must mention that the Hakkas speak as if they are quarreling but rest, assured it probably a trait brought down from the generations in China. Or maybe because in China those many, many hundreds of years ago – they had to make themselves heard because of the strong winds.

Gung-gung was ill many times and in 2003, he finally succumbed to his illness. I was in my house in Subang Jaya then. That night, my cousin Alex, his mother and I drove down to Segamat. I was indeed sad that such a grand old man, well-respected in Segamat and a staunch supporter of the 8 Immortals (Deities), and 9 Emperor Gods had finally left us.

Nearly two years later, Phot-phor followed suit. My beloved Grandmother whom I still remember, cooked the best steamed minced-pork had left us.

July 22nd would be Gung-gung’s 6th Death Anniversary. May you rest in peace along with Phor-Phor. To this, I dedicate this Buddhist share of merit:

Idam me, natinam hotu
Sukhita hontu, Nyatayo.

To all my cousins reading this, do share your merits for them.

Happy Father’s Day!

Tomorrow is Father’s Day. Malaysia, like the rest of the world, is going goo-goo gaga over the euphoria of celebrating Father’s Day. To me – every day is Father’s Day when I have the opportunity of spending some precious time with my two boys. That would not be possible as they are now in their grandparent’s place.

Anyway – I’d like to talk about my Father. He is perhaps, one of the most colourful person I have ever known. He is a Taekwon-do enthusiast, a rally driver having participated in numerous international rallies (chief amongst them the London to Sydney Rally in 1976), golf maniac and daredevil.

Daredevil? Yes – when he was 60, he skydived just to prove that people at his age could still pull off a stunt like that. And to boot that – he even scaled Mount Kinabalu, arriving at its peak grinning from ear to ear. Now that’s an achievement I don’t even think I can outdo.

I think the only interest we ever emulated was the spirit of driving fast. My younger brother, Edward is also a motosports freak, having participated in the Malaysian Millennium Endurance (MME) race in Sepang somewhere in 2000. My youngest sister June too, drives equally fast. And me – I’ve modified the racing spirit by taking to the hills, sidewinding whenever there’s a tight corner!

Dad was a school teacher. He was pretty strict, not only in school but at home. As a youngster, I was terrified by the sight of him. The school children were equally terrified when they see him walking around in school with a thick cane in his hand. I cannot count the number of school children who had probably suffered mild cardiac arrests when they see him!

Today, at 73, he still plays golf and exercises regularly at the gym. He relaxes by going to the club and having a drink with his mates.

To Dad, Happy Father’s Day! Wish I could be back home having dinner with you!

Happy Father's Day, Dad!

Happy Father's Day, Dad!

It’s the tough things in life that builds character

I brought my two sons home to Segamat on 31st May 2009. On the same day itself two things happened. First was my car, which failed to start after I stopped to let my sons ease themselves in Gemas. My trusty car just gave up on me. I called Dad and he got a mechanic to come by later to look at the car. He tinkered with the starter and somehow – it started. And we continued onwards to Segamat.

Later that same evening, I brought my children to the park at the back of my parent’s house. It is a nice, breezy park and I figured that my children could do with some workout.

Glen, my youngest is truly a daredevil and in a way, a chip off the old block. He had a go at the monkey bars and halfway through, decided to release his grip on the bar and fall to the ground. Or so he thought. He landed on his elbow and dislocated it. Poor thing. I was at first miffed because how could he have pulled a stunt like that. But upon retrospection – I realised the stunts I did when I was his age were even more dangerous.

I immediately brought him to see a Chinese Traditional Chiropractor. The first thing he did was to pull the dislocated elbow back into place and that made Glen, my son holler as if he was being slaughtered. Ouch! I know the pain is incredible and my heart goes out to him.

After the treatment

After the treatment

This chiropractor, Mr Wong (not to be confused with the Wong Fei Hung) is really very good. He applied his own herbal concoction on Glen’s elbow and later wrapped it up with some foul-smelling herbs. He also gave Glen some medicine to help quell the swelling and help the blood circulate better.

Sure I was angry at that time but it taught me a lesson. Glen has my adventurous spirit. He has a love for life and I shouldn’t allow small things like this from stopping him shape his character. It’s the tough things that build a person’s character!

I just hope he doesn’t have a passion for fast cars like I do!

At Segamat Airstrip

At Segamat Airstrip

Walking Tall

Walking Tall

The Colours of Malaysia

Gee – I’m sick of doing copywriting. So what I did was, today being Wesak eve – I decided to go to the temple. This temple is located in Jalan Brickfields (or simply, Brickfields). It is a cultural melting pot dominated mainly by Indians. If you were to visit Brickfields, you will be amazed by the plethora of Indian restaurants, shops selling all sorts of knick-knacks and stuff you cannot find in conventional shops or shopping centres.

Brickfields is located nearby the KL Sentral – the disembarkation/embarkation point for Kuala Lumpur intercity buses and trains. If you want to go to the KL International Airport but choose to go by train – you may do so here. Just board the KLIA Express and you’re there already!

Anyway – I boarded the Putra LRT and arrived at Sentral Station. Walked quite a distance under the sweltering heat and what greeted me were the throngs of people mingling nearby the temple. The Brickfields temple is of Sri Lankan origin and was built in 1894. It is over a hundred years old today.

The bright lights add a festive air
The bright lights add a festive air

So what is Wesak? Wesak or Vishaka is the celebration of The Lord Buddha’s birthday, the day he attained Nibbana (Nibanna is Pali, whilst Nirvana is Sanskrit), and the day he died. Yes – three auspicious occasions on the same day.

Inside the Brickfields Temple (the correct name would be Mahavihara or “grand hall” in Sanskrit), there is a big statue of the Buddha. There is also a meditation hall, where I practised meditation for nearly 10 years. Tonight – crowds of people gathered in queues donating money to light oil lamps. What they do is to write their names of a sticker paper and donate RM20.00. The money then will be channeled towards either charitable organisations or used for renovating the temple.

The Mahavihara or "grand hall" at the Brickfields Buddhist temple
The Mahavihara or “grand hall” at the Brickfields Buddhist temple

There are also people queueing up to be blessed by the monks. These monks will sit on a platform and use flowers (usually Chrysanthemum) to dip into ‘holy’ water and then sprinkle on the crowd. Apparently – this act will ‘bless’ the people.

Most of the people there are Chinese. There are a lot of Indians and some foreign tourists too. Then there are devotees who sacrifice their time for voluntary efforts like cooking, cutting vegetables, serving water to the crowd and yes- selling books and other items to collect money for charity. I see this as a good way to see old friends and yet do DANA (Dana is a Pali word for meritorious deed).

I must clarify here that Pali was the language used by the Buddha. Sanskrit was the language where most of the Buddha’s teachings were translated into.

Dragon dance at the Temple
Dragon dance at the Temple
Lighting oil lamps on Wesak
Lighting oil lamps on Wesak

Midway through the night – a dragon dance troupe walked into the temple complete with gongs and cymbals. Legend has it that when the Lord Buddha was meditating under the Bodhi Tree, a storm came up. To protect the Lord Buddha, the Naga King (Serpent King) decided to spread its hood over the Buddha.

To all Buddhists, I wish you a Happy Wesak and may you be well and happy always!

Fraser’s Hill

In yesterday’s STAR newspaper, I read a letter in the editorial section written by this person about Fraser’s Hill. Well – I thought it’d be a great article to write on, since Fraser’s Hill has always been my first love.

My first visit to this Hill Station was in 1988. I was about 23 then. I went there with my loyal travel buddy and uncle, Johnny Yap – now probably braving the floods in Japan.

How do I describe Fraser’s Hill? It was love at first sight. Cool throughout the day, bloody cold in the night. Not much traffic up there because not many people will take a liking to Fraser’s Hill. Anyway – it looks like a little sleepy English hamlet. Cottages reminiscent of the British colonial rule dot the landscape. Yes – picturesque cottages complete with chimneys and fireplace!

Lush greenery, cool fresh air and if you have been there with me in 1988 – you would love the fantastic food they serve there. Most of the residents within the township are Chinese of Hainanese descent. The Hainanese are known to be wonderful cooks. I loved the chicken chop, desserts and wonderful pudding which I still can recall in my mind’s eye.

In the 90’s, I’d go there once every three months to get away from the crazy world of advertising. My favourite accommodation would be Jerantut House – situated right at the peak and fronting the magnificent jungle. The caretaker then, Mrs Tan was a fantastic cook. She’d go out to the garden, pluck some fresh vegetables and it’ll end up on the dinner table. I miss the place. Way back then you could rent a room (they had four rooms per cottage) for only RM90 per room night. In year 2000, the Pahang State Government decided to have a go at running the place and it was a great failure. Total disaster I would say.

In the day, I would take long walks around the countryside. The birds (and I mean the feathery ones) that you can chance upon here are usually migratory birds. They are a sight to behold! The wildflowers you find are so dainty and pretty! Wow! In the night – I’d take a nice cool walk along the road leading to the town proper and I assure you – the scenery, the dim lights lit on old English lampposts and the cool air add an air of romance.

And if I told you that I did all that alone by myself or with my uncle (yucks!) I would be lying through my teeth. My uncle has lost count the number of femme fatales that I have brought there. That, however, is another story. The only crazy thing I did with Uncle Johnny was bathing in cold water, wear shorts and walk outside immediately. Mad dogs & Englishmen? Nope – crazy young Malaysians doing crazy things!

During the late 90s, my preferred place to sojourn was Johore house. Owned by the Johor State Government, it has a wonderful vista of two very well maintained gardens. So if you sit out there, you would be amazed at the birds, insects and other things flying about you. In 10 minutes, with the deafening silence and peaceful surroundings, you’d be snoring away.

The caretakers, Mr & Mrs Sham are a wonderful couple. Mrs Sham is a great cook too. Her Lemon Quiche is to die for. Her scones are marvellous. Talking about scones – the Olde Smokehouse in Fraser’s Hill serves the best scones I have ever tasted. And the most expensive too. A set of scones and a cup of hot steaming Devonshire tea would set you back by RM14.00 excluding tax & service charge. Anyway – it was worth it.

I used to have many photographs of myself and errr…my friends taken over the years but sadly, I can’t find them anymore. Here is one which I pilfered from my uncle.

Chasing after the kids

Look at that bloated tummy of mine. Probably filled with scones. Hahaha.

In mid-2000, having taken a liking to the subtle art of drifting, Fraser’s Hill was alive with the sounds of turbo & superchargers racing up and down the road, taking sharp hairpin corners in power-drift mode.

Looking at these photos give me both a happy and sad feel. Somehow, we just have to move on in life.

Those were the days

Those were the days

I haven’t been back to Fraser’s Hill for nearly a year now. The “letters to the editor” writer says that everything has changed in Fraser’s Hill. Sigh – I hope they don’t change much. Some things are meant to be as they are. Development doesn’t necessary mean a good thing.

Inner Silence

Before 7am in Sepang Goldcoast when beauty reveals itself

Before 7am in Sepang Goldcoast when beauty reveals itself

In every one of us, there’s a time when we need to envelope ourselves in inner silence, surrounded within its inner beauty that unleashes the voice that’s unheard. Because of our daily routine, rushing here and there to eke a living – we fail to listen to ourselves. Therein lies our problem. We fall sick, get depressed, experience mental conflicts and eventually succumb to the the madding sensory world.

Most of us have the luxury of the five senses. We take for granted our sense of sight, hearing, tasting, touching and smell. However – if we allow these senses to overcome us – we will be ill, not only physically but mentally.

Inner silence is the nature of letting go. I’ve had the good karma of being led to meditation. When I was in my twenties, and leading a life of partying – I allowed my senses to overcome me. One day, more than 14 years ago -and on a Saturday, I awoke and wondered what I was doing.

That was the day my life as a party animal was going to be over.

I decided to learn how to meditate. Vipassana Meditation to be exact.  had no clue whatsoever what that was when  walked into the Bhavana Vihara (meditation hall) in Brickfields Temple that night. My teacher, Brother Chee is a good master. He really taught me a lot of things, especially about inner silence.

It is the voice of nature unfolding in every one of us. It is going back to oneself, reflecting on the true nature of the ’self’. In silence, the only sound you can hear is the madding hustle and bustle of our planning, worries, fears, joys, happiness and more, more, more. Vipassana meditation teaches you to calm yourself and see things as they really are.

I’m glad I learned that because it has helped me overcome the greatest crisis I’ve ever faced last year.

These pictures were taken in Sepang Goldcoast again when I was there to inspect the sites. In the early morning, I went for a walk and the inner silence was overwhelming. Nothing in this world can compare to the beauty of listening to your heart, working seamlessly with nature.

Beauty is in nature

Beauty is in nature

There is nothing more rewarding than just listening to that inner voice in the wee hours of the morning. In Vipassana meditation, we note every sense impulse as it arises. We note it as positive, neutral or negative. We allow it to rear its head but by just looking at it, seeing its nature – we are able to understand it, for we are actually understanding ourselves.

Ahhh – I must be getting philosophical but I am beginning to revel in life. I am always excited and looking forward to tomorrow. Today shape my tomorrows. And my tomorrows are a product of what I have done today.

Truly a beautiful experience

Truly a beautiful experience

May all beings be well and happy. May all beings be free from physical and mental suffering.

Adrena – this is also for you. May your sufferings come to an end and may you enjoy the best of what life has to offer you from now on.

Things you thought you knew about traditional Chinese medicine

Darn…this is my second time having a go at this post. The first was when I was writing it this afternoon and a thunderstorm came out of nowhere, and the fiery lightning blew the fusebox. Along with it flew my first posting.

Anyway – traditional medicine has almost a rich 2,000 years of history. Not the usual stuff like acupuncture where the therapist happily poke really sharp needles into certain parts of your body.

I’m writing this because of my English friend’s problem with her weak knees. She’s only 46 and she will be undergoing an x-ray soon to see what’s wrong with her knees. Nope – she wasn’t an Elvis wannabe back in the heydays. Or was a limbo rock aspirant. It’s due to the process of growing old. But there are ways to prevent this from happening.

First – try not to eat vegetables which are WHITE in colour. Examples are white cabbage, white turnips, and err…as long as the vegetables are white. And why? Because the Chinese believe they are “YIN” (as in Yin and Yang). They are negative in nature and tend to accelerate ailments like Asthma, Bronchitis, Sinusitis (Sinus), chronic coughs and so forth.

Also – do try to avoid fried stuff. I know, I know – my mum used to tell me that I should avoid fried foods but I guess I just love them. These days, I detox once a week. I brew Japanese Green Tea, thanks to Uncle Johnny who brought them back for me from Japan. I complement that with a sizeable portion of fresh fruits. Dragon fruit, apple, oranges and papaya. All you need is 2 hours max. You’ll go running into the dunny (Australian slang for Toilet). It’s great for clearing the sludge of your colon.

Singboard extolling the many benefits of Lingzhi

Singboard extolling the many benefits of Lingzhi

Back to the traditional Chinese medicine topic. Ginseng is a “Yang” food. And so is Lingzhi. What? Actually, Lingzhi is a kind of mushroom. There’s a farm in Tanjung Sepat, about 15 mins drive from Sepang Goldcoast that cultivates mushroom and Lingzhi in plastic bags. They are then harvested and sold fresh. Prices range from RM5 per packet of pearl mushrooms to RM15 per packet of Monkey Head Mushroom.

Lingzhi helps blood circulate better. It also helps detox the body and revitalises the body. So if you have knee problems – take Lingzhi. Another great remedy is Tongkat Ali. Aha…men will attest by it for its libido-enhancing properties. Frankly – it does help in that area but it is also consumed because it is thought to alleviate joint problems.

Sifu David Mun, who loves to call me his “son” is one of the best Chinese Herbalist and TCM practitioner. He has a practice in Jalan Pudu, Kuala Lumpur. He is known as the “God of Healers” to many as people from as far from Hongkong, Korea, Europe flock to consult him. His herbal concoctions doesn’t come cheap. However – they are effective. My son Ian has sinus problems and Sifu David Mun’s preparation actually helped him get better!

A few years ago he told me that to help a child get better – you have to starve him. Well, not starving him per se but to only feed him white porridge and nothing else for a week. Now, before you start getting ideas calling Amnesty International or whatever human rights body – hear me out.

His rationale is white porridge serves to detox the child’s body. Urban children nowadays live on a fried food, fast food and junk food diet. Not to mention the ice creams and fizzy cola drinks. So it’s the white porridge that get rids of the junk it leaves behind in your child’s body. Secondly – after one week it is hoped that your child will lose his/her craving for junk food. To me, it’s either the child goes berserk or is in a state of near starvation.

Nope – none of my children underwent this “shaolin temple” regime. Maybe it’s because we couldn’t bear to see them crawling asking for food. Hmmm…we spoil the kids, don’t we?

I found out a few years earlier that we need to at least detox our skin, and body at least once a week. We can do this by using ‘lulur”, an Indonesian preparation consisting herbs and phyto-organic ingredients. It is then applied on the body and scrubbed clean. You don’t need to go to the Spa which usually cost you your arm or your leg. Just go to your nearest pharmacy and get any body scrub. After the scrub – apply a good body lotion and you’re on your way to looking younger. Hopefully.

And no – I’m not a spa addict. And neither am I in that “metro-sexual” category. I am just a simple, down-to-earth man who knows how to take care of his skin. And health to an extent. For foot scrub – just have a go at my foot scrub posting. I cannot reveal the name of this gentleman for fear of getting a stinker of an email from him. Hahaha.

Copywriting

Ever felt the urge to find out something and ultimately, find out nothing? Ever had the need to go ask your friend what is his/her job and end up being more confused than you were in the first place?

Picture this typical scenario.

“Hi Mark. How are you?”

“Fine, thank you.”

“What do you do, Mark?”

“I’m a Copywriter.”

“Wow! That’s great!”

Minutes later, the million dollar question pops up.

“So what does a Copywriter do?”

Duhh! I have the urge to tell him that Copywriters COPY stuff like words and writes it either on paper, or on a wordprocessor.

So here it is. Stuff you always wanted to find out and once you’ve found out – you’re still acting like you’ve listened to an explanation in Swahili.

A Copywriter works in the advertising industry. He/She is a wordsmith. (For the gender-conscious, I shall be using HE to represent also the ’she’). Because advertisements are found in various media – print (inclusive of newspaper, magazines, flyers, brochures etc.), TV and Radio commercials, webpage and so forth – the words you see or hear are usually the work of a Copywriter.

Did this in 1996 for a TV commercial shown only in Cambodia

Did this in 1996 for a TV commercial shown only in Cambodia

This is the science of writing persuasively. Notice the words in my sentences are structurally short. This is because the mind can only retain several words in one sentence. I said ‘retain’ not in reference to retarded individuals but because Copywriters want you to remember the benefits of the product/service. This is called ‘instantaneous recall”. Like when you see a Coca-Cola ad- and, if the copy extolling the benefits of drinking Coca-Cola is strong (which I don’t seem to see any) – then, you will want to go buy one and drink it.

Next – we don’t follow the typical rules of English grammar. In short – Copywriters can be labelled as English language dropouts. Where but in Copywriting can you find sentences that begin with “because” or “and”? We don’t write to impress more than we can express. We write so you, the reader – will be persuaded like mindless lemmings to buy what you don’t need. Yes, you can call us professional bullshitters. That we are. And so are the make-up you use, that Christian Dior fragrance.

My proposed concept for Toyota Malaysia

My proposed concept for Toyota Malaysia

I waltzed into Copywriting not knowing what the heck Copywriters are supposed to do. The late Wong Mun Kin, one of the best creative minds in Malaysia, interviewed me. Since I had no experience whatsoever in advertising, I had no portfolio. Instead, I showed him the greeting cards I made for my ex-girlfriend Lily. Maybe he was impressed that I could draw, sketch and colour, and also write nonsense. After the interview that day, I went home feeling like an idiot. But they saw even idiots have idiot luck. I was hired, selected from amongst the 300 and more applicants for the position.

I still like reading. I read non-fiction heavyweights like “Romance of the Three Kingdoms” (English version), “1421 – the year China discovered America”, and fiction like the entire Neil Gaiman collection. You should read Neil Gaiman’s books. He is really a very talented writer!

The persuasive words in Copywriting. NEW! FREE! NOW! WOW! INCREDIBLE! Go flip through any newspaper and you’re sure to find words like these.

Last but not least. Don’t have the notion that Copywriters only write. And Art Directors only create the visuals. Both copy (the words that appear in the ad) and visual must work together. That is to say, writing through the eyes of an Art Director and visualizing through the eyes of a writer.

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